For a campaign on behalf of beverage company Schweppes, advertising agency Ogilvy created a touch-sensitive dress that tracked how often—and with what degree of intensity—women in Brazil were groped on an average night out. The goal was to elevate the issue to men, who expressed in preliminary interviews that harassment was not a major issue for club-going women.

When the data was collected – even the men were shocked.

Read the full story: Quartzy
Photo credit: Screen shot from Ogilvy “The Dress for Respect” video (above)