South Korea Loves Plastic Surgery and Makeup. Some Women Want to Change That.

Beauty is big in South Korea. It has the world’s highest rate of cosmetic surgery per capita, and it keeps rising. It has become a destination for nip-and-tuck tourism. The beauty market — cosmetics and facial care products like masks — generated $13 billion in sales last year, making it one of the world’s top 10 beauty markets.

Now, gender inequality and the global #MeToo movement have fueled “Escape the Corset,” a campaign to cast off the country’s rigid beauty standards.

“Misogyny is more extreme in South Korea, and the beauty industry has made it worse.” 

–Kim Ji-Yeon, 22 year old

Read the full story at: New York Times 

Illustration: Flickr: Paola Sparta

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